Video in my staffing business? Why?

I’m excited to be the guest speaker for Tricom Funding’s “Industry Insider” webinar series next Thursday February 22nd! I’ll be taking a skydiving approach discussing high level concepts and then diving into the details required to effectively and efficiently use video as a staffing company.

Details:

When – Thursday February 22nd 11am PST / 2pm EST.

Where – Register here: http://www.tricom.com/webinar

Who – Staffing companies interested in learning whether or not video makes sense to your business.

Overview:

Did you know that Internet video represented 40% of consumer Internet traffic in 2010 and is expected to grow to 90% by 2015? Buyer behavior on the Internet is changing — where do you and your staffing company fit in? Join Tricom Funding and Vipe Inc for our February edition of the Industry Insider webinar series. We’ll uncover the four secrets to making a successful video that produces results, including:

• The pros and cons of YouTube videos for business
• The value of video for staffing companies
• The “devil in the details” as it relates to getting started with video
• How to successfully incorporate video into your email marketing

By the end of this session, you’ll have the knowledge and resources you need to begin using video to build your company’s image, while capturing the attention of your customers.

New Report! Video Trends in the Staffing Industry

If you are using or considering video as a staffing or recruiting company, Vipe is offering a free benchmarking report to help you set & manage expectations. We analyzed a sampling of 25K videos  to see how usage trends have changed over the past 3 years – and some results were surprising!

For example, did you know that if you remotely invited a candidate to record videos on their own, you could expect a 2.5 day turnaround in 2009, but in 2011 the average response time is less than 6.5 hours?!

The following topics were reviewed:

• Video type (marketing videos vs. candidate videos)
• Video source (uploaded files vs. webcam recordings)
• Candidate video lengths
• Number of video interview questions asked
• Remote invite response time rate of candidate videos
• Remote invite completion percentage for candidate videos

 

Click here to get the report!

 

Steve Strauss of USA Today Discusses how Small Businesses Can Get Started with Video

Steve Strauss in an Ask the Expert post on USAToday.com answers the following question:

“Q: We would like to add some videos to our website but the question then is – videos of what? We really have no idea what people would be interested in watching.”

Steve is a well-known small business author, lawyer, and speaker. Click the below link to learn how he suggests companies can get the best bang for their buck when getting started with videos:

Click here to read the article on USAToday.com

 

Thank you for sharing this article with us Noah!

 

Vipe CEO Adam Peterson to Speak on Marketing, Video, and Social Media to the California Staffing Professionals

Vipe CEO Adam Peterson will be presenting on Marketing, Video, and Social Media to the Silicon Valley Chapter of the California Staffing Professionals next Wednesday, March 16th in Mountain View.

For more information and to register for the event, click here.

Unlike any other presentation I’ve given before on this topic, I will be questioning if a social media component of a marketing plan for small businesses makes sense. For small businesses, it is enough of a challenge to balance day-to-day sales with the longer-term marketing. Recognizing the commonality among all businesses is a limitation of resources – time and financing – how should a small business prioritize the available channels of marketing?

Should be a great event!

Truly Amazing – Video and Story of the Man with the Golden Voice

This story brings tears to my eyes. Many of you are already some of the millions who have heard about this story, but for those who haven’t, read on.

Ted Williams - Homeless Man with Golden Voice

Last month a videographer (Dorel Chenoweth III) from the Columbus Dispatch was driving down interstate 71 in Columbus and a homeless man, Ted Williams, caught his attention. Carrying a sign that began “I have a God given gift of voice” Dorel stopped to listen. Low and behold, Ted proved to have the perfect deep and resonate voice one would imagine on the radio.

Recording his interaction, which soon turned into an interview, Dorel put together a video that shortly became super viral on YouTube. The next thing you know, Ted (who was homeless as of 3 days ago) was on the Today show this morning and has apparently been offered several jobs ranging from an announcer on numerous radio shows to the announcer for the Cleveland Cavaliers!

Click here to watch Ted on the Today Show!

Thomas Friedman wrote how technology was flattening the world for corporations. This rags to riches story proves that technology like video is also leveling the playing field for “sole proprietorships.” YouTube was founded in February of 2005. It’s amazing to think that a story like this would not have been possible just a few years ago. It took the worldwide adoption of video – from ease of creation to the norm that is watching online video on a daily basis – to allow such an wonderful, heartwarming story to happen. Simply amazing!

Social Media Launch Kit for Your Business

I’m extremely excited to introduce Vipe’s Social Media Launch Kit! We put together this program based on speeches I’ve given about how to utilize social media for your business on three different continents.

Many experts “talk” about how you need to be using social media because it can benefit your business – we agree with them, however, Vipe takes it a step further providing video tutorials showing you exactly how to use these tools to generate business. We literally recorded our computer screens to walk you through exactly how these tools work!

This Social Media Launch Kit is available for free for Vipe customers, or for a one-time investment of $195 if you sign up by the end of May.

Click here to learn more!

CEO Adam Peterson to be guest speaker at CSP Inland Empire Luncheon

Vipe is excited for CEO Adam Peterson to be the guest speaker at the CSP Inland Empire Luncheon tomorrow, January 12, 2010, in Los Angeles.

He will be speaking about Web 2.0 and Recruiting.

Click here to view a clip of Adam speaking at a previous event.

Vipe Mentioned by Kevin Wheeler on ERE.net

Today Vipe was mentioned in a wonderfully thought out and well written article by Kevin Wheeler. The article, Video is About to Become King – Are You Ready? discusses Kevin’s vision for the space and also breaks down the different types of video currently existing in the industry into categories.

The first category he discusses, Branding and Positioning Promotion, mentions Vipe! Kevin’s quote is, “Still another in this expanding arena is Vipe, an organization that serves both the corporate marketing effort as well as the candidate.”

Thank you Kevin and all of you who have continued to support Vipe!

Vipe releases additional features!

I am proud to announce that at the beginning of this week, Vipe released several great features! Feedback from our customers is always important, so based on their suggestions we have added several key features.

In addition to an improved in the user interaction of the creation of videos, 2 key improvements include:

1. Candidate archiving – the ability to remove candidates from primary management and disable the ability to view their videos
2. View counts – the ability to to gain statistical feedback by graphically seeing how many times your video has been viewed over a timeline

To view the updates login at www.vipepower.com.

To learn more about how you can begin to use Vipe, click here!

Vipe made it through Conference season

So after traveling almost 4 weeks in a row, Vipe came back into town the end of October from a series of conferences. Starting October off with the California Staffing Professionals Owners Only Retreat up in Sonoma, the next stop was a detour in San Francisco to watch the Blue Angels during Fleet Week.

Next came a trip to the Los Angeles chapter of the CSP for an encore presentation of Adam’s Web 2.0 & Staffing talk. Last but definitely not least was a five day trip to San Diego for the highly marketed annual ASA event – Staffing World. I want to give a special thanks to KeenHire for our combined marketing efforts!

All stops proved not only fun but productive as well – the Vipe community of customers is continuing to expand as more and more companies are realizing the benefits of adding video to certain aspects of their sales and recruitment process!