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Posts Tagged ‘How To’

Video How To: What is Twitter and how can it be valuable to your business?

September 2, 2010 1 comment

Twitter is really a simple company, it is simply an online depository of status updates, not unliked your status updates on LinkedIn and Facebook. The difference with Twitter is that their status updates are searchable.

When you are trying to find out information about a prospect or customer, you are most likely going to “Google it.” Well you can also search Twitter, however, with Twitter you are not going to find the company’s website, you are going to find out what others are saying about that company. Also, if the company has a Twitter account of their own, you will find out what the company’s most recent announcements are.

Millions of people are searching Twitter, so if you are not posting information about your company on this medium, you are reducing your opportunities to be found.

Check out our video series explaining what Twitter is and demonstrating how to use it:

  • Twitter Overview
    How to video about using twitter

    How To Video About Using Twitter

    This video tutorial shows you Twitter.com and introduces the basic functionality of Twitter. Interestingly enough, the value you will derive from Twitter, the searching for others and posting your own messages, will most likely not happen on Twitter.com.

    There are a number of other applications you can use to search and make posts to Twitter. In the video below you will be shown how to use TweetDeck, a popular and valuable product to implement your Twitter searches.

  • The Value of Twitter Search – Tweetdeck
    The real value of Twitter is the search. Millions of people are searching Twitter, which means it can be a great way for you to create opportunities to be found, and also a great way to find out a lot of information about others.

    By entering your prospects and customers names into a search on TweetDeck, you can stay up to date on what others are saying about your prospects and customers, and also any new events your prospects and customers are announcing.

    This can be very valuable as a sales tool because it can give you ammo for conversations, as well as excuses to reach out to your prospects and customers.

Click here to view the video series.

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Video: Getting Started with LinkedIn to Improve your Marketing

August 30, 2010 2 comments

LinkedIn is the world’s largest professional network and when used properly can act as a wonderful platform for you to search for others and be found by others.

Participating in LinkedIn by regularly updating your status, recommending others, becoming active in groups, and answering questions, your can dramatically increase your exposure, creating additional opportunities for business.

We have put together a series of videos for you to learn

  1. How to create your profile.Video - Getting started with linkedin part 1
    The first steps to leveraging LinkedIn for your business is creating your own professional profile. This tutorial video walks you through the first steps of how to get your profile started.

    Make sure to fully complete your profile! A complete profile brings with it increased Google indexing as well as increased awareness on the LinkedIn network of over 75 million professionals as of the time of this article.

  2. How to mass connect to your database
    As soon as you have created a profile on LinkedIn, your number one goal is to connect with as many people as possible. This video shows you how to connect with your entire database on LinkedIn. LinkedIn even shows you if a contact is already on LinkedIn.

    If you have a contact who is already on LinkedIn, and you are not connected with them, you are doing yourself a disservice because it means that other people are connected with them!

  3. How to integrate your blog into your LinkedIn profile.
    One goal when using LinkedIn is to generate business. A great way to do that is to incorporate your company’s blog onto your LinkedIn profile to create another opportunity for the viewers of your profile learn what your company does and also view the newest updates.

    If you have a company blog, you should do everything you can to generate as much traffic to the blog as possible. Why spend time writing a blog if nobody reads it?

Click here to view the video page about how to get started with LinkedIn