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Posts Tagged ‘Social Media’

Vipe CEO Adam Peterson to Speak on Marketing, Video, and Social Media to the California Staffing Professionals

March 8, 2011 2 comments

Vipe CEO Adam Peterson will be presenting on Marketing, Video, and Social Media to the Silicon Valley Chapter of the California Staffing Professionals next Wednesday, March 16th in Mountain View.

Adam Peterson To Speak to the CSPFor more information and to register for the event, click here.

Unlike any other presentation I’ve given before on this topic, I will be questioning if a social media component of a marketing plan for small businesses makes sense. For small businesses, it is enough of a challenge to balance day-to-day sales with the longer-term marketing. Recognizing the commonality among all businesses is a limitation of resources – time and financing – how should a small business prioritize the available channels of marketing?

Should be a great event!

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Social Media and Video Marketing Thoughts

September 28, 2010 Leave a comment

According to the American Marketing Association, Social Marketing has never been more influential than it is now and it must be part of your marketing strategy.  In fact, did you know that:

  • More than 50% of the 500 million Facebook users log on to Facebook every day. In total, they spend over 700 billion minutes per month on the service
  • People are watching 2 billion videos a day on YouTube; every minute, 24 hours of video is uploaded to the service
  • Users spend 22.7% of their time online on social networking sites

It’s probably safe to say most of their attention is geared toward; what video can I watch?

This is where video marketing comes in. What do you offer your guests in terms of videos related to your property or guestrooms? Start a library now of videos from your hotel. Don’t worry if they are not completely professional. They don’t have to be. People can see the “real” deal this way and you gain their trust.

Online travel shoppers will appreciate the honest way in which you present your Hotel and will probably stop shopping and start spending. Show all of your room types and what they have to offer so the guest can make an informed decision and perhaps rent an upper tier room. Create special promotions on your facebook and other social network pages and increase your Search Engine results. Most of all listen to what is working out there and don’t be afraid to get started with something new and daring.

Stay on top of the latest from the marketing community by visiting popular sites and opting in for their email newsletters. One source is Market Thought Leaders.

What is holding you back?

Vipe announces month-to-month payment option

May 25, 2010 1 comment

“Video is on a meteoric rise that shows no signs of stopping—heck, YouTube took 4.5 years to reach a billion views a day, and then doubled it in the next eight months to two billion.  Video isn’t a trend or a fad.  This isn’t a temporary crush on video, where the Internet citizens are going to wake up one day and say, ‘You know, I’m tired of video, let’s go back to just audio,’” according to REELSEO, the online video marketer’s guide.

Everyone these days agrees that video is a valuable component to your sales and marketing. It has also become clear that there is a learning curve for sales and marketing professionals to incorporate video, and furthermore, that YouTube might not be the best platform for your organization to use.

Vipe specializes in training you how to use video in your sales, marketing, and social media, and we have built a technology to address your sales and marketing needs as well. We know you will be successful and are adding a month-to-month payment option to allow you to see for yourself with minimal investment and no continued commitment. We know that after using us for a short period of time you will grow to learn how valuable and effective video can be to your sales, marketing, and social media efforts.

Click here to learn more about Vipe.

Social Media Launch Kit for Your Business

May 18, 2010 1 comment

I’m extremely excited to introduce Vipe’s Social Media Launch Kit! We put together this program based on speeches I’ve given about how to utilize social media for your business on three different continents.

Vipe Social Media Launch KitMany experts “talk” about how you need to be using social media because it can benefit your business – we agree with them, however, Vipe takes it a step further providing video tutorials showing you exactly how to use these tools to generate business. We literally recorded our computer screens to walk you through exactly how these tools work!

This Social Media Launch Kit is available for free for Vipe customers, or for a one-time investment of $195 if you sign up by the end of May.

Click here to learn more!