Archive

Posts Tagged ‘Business Video’

Webinar – Business Video Can Be So Damn Frustrating!

January 10, 2012 28 comments

I’m thrilled to be a guest speaker for this month’s “Lunch with Haley” webinar on Thursday January 19th at 11am PST / 2pm EST. Hosted by Haley Marketing, the world’s largest marketing firm dedicated to servicing the staffing and recruiting industries, this webinar is designed to be an educational session about business video.

Click here to register!

Details:Haley Marketing Logo

Ever dream of channeling Steven Spielberg or Martin Scorsese in order to create a high quality video for your business?

Well, it doesn’t take a Hollywood production team to create professional videos for your business! In fact, you can create professional and compelling videos to fit your business in no time at all.

But how can you incorporate video into your sales and marketing, and better yet, where do you begin?

Join us and special guest presenter, Adam Peterson, from VIPE, Thursday, January 19, 2012 for:

Business Video Can Be So Damn Frustrating!

What you need to know to make video produce results for you. In this 60 minute presentation, you’ll uncover the four secrets to making a successful video that produces results.

You’ll also learn:
1. The pros and cons of YouTube videos for business
2. The value of video: Is your firm not only providing great candidates but also a great process (on both the marketing and fulfillment sides of the business)?
3. What are the “devil in the details” as it relates to getting started with video?
4. How to successfully incorporate video into your email marketing.

For more details, and to reserve your seat, visit:

http://lunchwithhaley.com/

Advertisements

Happy New Year’s Video: Top 5 Video Lessons from 2011

December 29, 2011 1 comment

Finishing up a wonderful 2011, we thought it appropriate to put together a video to thank everyone for such a great year. What better type of video than to share a few lessons we learned over the year?

Top 5 Video Lessons from 2011

Top 5 Video Lessons from 2011

Click here to view the video!

The Future of Business Video. Introducing VipeCloud.com.

December 19, 2011 4 comments

3 months ago an article I wrote about the Past, Present, and Future of Enterprise Video was published on ReelSEO.com. Today I’m happy to announce the next evolution of the future of business video is becoming a reality.

In the article I discussed how video has evolved from television to website publishing – as represented by the successes of YouTube and Brightcove.com. The primary indicators for the future are represented by:

  1. Individuals within organizations beginning to send videos to customers and prospects, however, no systems to track, control, and evaluate this type of use are available.
  2. Outside of the video world but still within marketing’s realm, marketers are experiencing a trend of increased accountability for pipeline prediction and higher demand for qualified leads passed  to sales. This trend is observed in the fast growing “marketing automation” industry.

If both of these behaviors continue to be more than a fad, but a legitimate trend, there will be a requirement for a new type of system: a system to enable and control how individuals are utilizing video, while also communicating data to marketers and administrators who can track and evaluate video effectiveness.

3rd party marketers like John Jantsch of Duct Tape Marketing are observing similar trends. In his article 5 Trends that will Shape Small Business in 2012, he says “I believe you will see a lot of content, social media-driven and otherwise, that is designed to convert rather than to simply inform.”

Today I’m thrilled to announce new features, capabilities, and even a new website designed to address these trends, bringing the future of business video to a reality of today: www.vipecloud.com. New capabilities include advanced private sharing, importing videos from YouTube, and an analytic engine providing unbeatable insights like tracking social network effectiveness.

This exciting development comes with only positive impact to Vipe’s existing customers, helping existing and new users alike make the future of business video a reality of today.

Register today at www.vipecloud.com to stay up to date about our beta program. Share your custom URL with friends and colleagues to win an iPad 2, Kindle, or iTunes gift certificate!

VipeCloud Logo