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Happy New Year’s Video: Top 5 Video Lessons from 2011

December 29, 2011 1 comment

Finishing up a wonderful 2011, we thought it appropriate to put together a video to thank everyone for such a great year. What better type of video than to share a few lessons we learned over the year?

Top 5 Video Lessons from 2011

Top 5 Video Lessons from 2011

Click here to view the video!

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The Future of Business Video. Introducing VipeCloud.com.

December 19, 2011 4 comments

3 months ago an article I wrote about the Past, Present, and Future of Enterprise Video was published on ReelSEO.com. Today I’m happy to announce the next evolution of the future of business video is becoming a reality.

In the article I discussed how video has evolved from television to website publishing – as represented by the successes of YouTube and Brightcove.com. The primary indicators for the future are represented by:

  1. Individuals within organizations beginning to send videos to customers and prospects, however, no systems to track, control, and evaluate this type of use are available.
  2. Outside of the video world but still within marketing’s realm, marketers are experiencing a trend of increased accountability for pipeline prediction and higher demand for qualified leads passed  to sales. This trend is observed in the fast growing “marketing automation” industry.

If both of these behaviors continue to be more than a fad, but a legitimate trend, there will be a requirement for a new type of system: a system to enable and control how individuals are utilizing video, while also communicating data to marketers and administrators who can track and evaluate video effectiveness.

3rd party marketers like John Jantsch of Duct Tape Marketing are observing similar trends. In his article 5 Trends that will Shape Small Business in 2012, he says “I believe you will see a lot of content, social media-driven and otherwise, that is designed to convert rather than to simply inform.”

Today I’m thrilled to announce new features, capabilities, and even a new website designed to address these trends, bringing the future of business video to a reality of today: www.vipecloud.com. New capabilities include advanced private sharing, importing videos from YouTube, and an analytic engine providing unbeatable insights like tracking social network effectiveness.

This exciting development comes with only positive impact to Vipe’s existing customers, helping existing and new users alike make the future of business video a reality of today.

Register today at www.vipecloud.com to stay up to date about our beta program. Share your custom URL with friends and colleagues to win an iPad 2, Kindle, or iTunes gift certificate!

VipeCloud Logo

New Report! Video Trends in the Staffing Industry

October 24, 2011 15 comments

If you are using or considering video as a staffing or recruiting company, Vipe is offering a free benchmarking report to help you set & manage expectations. We analyzed a sampling of 25K videos  to see how usage trends have changed over the past 3 years – and some results were surprising!

For example, did you know that if you remotely invited a candidate to record videos on their own, you could expect a 2.5 day turnaround in 2009, but in 2011 the average response time is less than 6.5 hours?!

The following topics were reviewed:vipe video cheat sheet - video trends in the staffingindustry

  • Video type (marketing videos vs. candidate videos)
  • Video source (uploaded files vs. webcam recordings)
  • Candidate video lengths
  • Number of video interview questions asked
  • Remote invite response time rate of candidate videos
  • Remote invite completion percentage for candidate videos

 

Click here to get the report!

 

Haley Marketing Partners with Vipe

October 12, 2011 4 comments

I’m pleased to announce an exciting new partnership for Vipe. Haley Marketing Group signed a definitive agreement with Vipe to resell Vipe as part of their new IVM (Internet Video Marketing) Suite of solutions.

Haley is the largest marketing firm in the world dedicated to servicing the staffing and recruiting industry. With hundreds of satisfied customers, Haley provides services that are designed to help staffing and recruiting firms integrate marketing into their sales and talent acquisition processes to improve sales efficiency, sell higher margin staffing solutions, reduce recruiting costs, and nurture relationships with employers and job seekers. With many years of experience in staffing/recruiting, Haley is the premier provider of marketing strategy, website design, email newsletters, blog writing and social media marketing, direct mail, corporate identity and marketing collateral development. And now they provide Vipe video capabilities to their impressive list of services.

Click here to see the complete press release.

 

Cendyn Launches eFaceTime Video Sales Capability for eProposal, Powered By Vipe

May 27, 2011 1 comment

Vipe is incredibly excited to announce the launch of our product integration, eFaceTime, into Cendyn’s eProposal software! eFaceTime is a video enhancement to Cendyn’s eProposal, the online sales response solution used by more than 7,000 hotels, restaurants and venues worldwide. This is a major milestone for Vipe and we are incredibly excited to have reached this milestone together with Cendyn.

Click here to view the press release.

Categories: Vipe Related Tags: , , ,

Vipe CEO Adam Peterson to Speak on Marketing, Video, and Social Media to the California Staffing Professionals

March 8, 2011 2 comments

Vipe CEO Adam Peterson will be presenting on Marketing, Video, and Social Media to the Silicon Valley Chapter of the California Staffing Professionals next Wednesday, March 16th in Mountain View.

Adam Peterson To Speak to the CSPFor more information and to register for the event, click here.

Unlike any other presentation I’ve given before on this topic, I will be questioning if a social media component of a marketing plan for small businesses makes sense. For small businesses, it is enough of a challenge to balance day-to-day sales with the longer-term marketing. Recognizing the commonality among all businesses is a limitation of resources – time and financing – how should a small business prioritize the available channels of marketing?

Should be a great event!

Videos: Sales Advice from Sales Experts

February 6, 2011 1 comment

Vipe recently sponsored an event held here locally in Silicon Valley where 5 expert sales people shared their advice and stories with an audience of those eager to learn from the greats. The event was the inaugural event for TIDLIC – a forum of discussion promoting lifelong learning on topics for Things I Didn’t Learn In College.

The event was hosted and moderated by Vipe’s very own Adam Peterson at the Sequoia Yacht Club in Redwood City, CA. True to Vipe, the event was video recorded and is now available for you to watch and share with your sales team. The videos are available at www.tidlic.com or by clicking the image below.

TIDLIC Videos

TIDLIC Videos

 

To provide a brief background about the five panelists:

Byron Jacobs – A veteran of 36 years of executive management experience in enterprise software sales, marketing, services and operations. As an early pioneer in mainframe software sales and marketing, Byron forged an international sales and marketing network encompassing 42 countries. He served in executive roles with early industry leaders including Oracle, Applied Data Research, and Vipe Inc.

Shannon Kempster – One of the top salespeople at Cisco/WebEx winning most every sales award the organization offers. Currently Senior Corporate Account Manager at WebEx with past experience at Rogers Benefits and Sun Microsystems.

Jason Payne – A Business Development Associate at Palantir, Jason is a Stanford graduate working at the hottest startup you probably haven’t heard of. Valued at more than $700M in a financing round mid-2010, Palantir is “working to radically change how groups analyze information” with its business split among governments and private financial institutions.

Craig Silverman – A sales and marketing guru with a primary career focus of building sales teams and generating revenue in growth companies. Holding C level roles at both private and publicly traded company, he has helped build several successful firms and develop hundreds of salespeople. Craig is a leader who has a passion for recruiting, hiring, and training talented staff and then motivating them to be peak performers.

Nick Slonek – A commercial real estate industry veteran with more than 20 years of experience at organizations including Cornish & Carey and CB Richard Ellis. Currently the SVP / Sales Manager at Cornish & Carey Commercial, Nick has represented more than 1 million sq ft in acquisitions and dispositions in San Francisco and surrounding areas.

Enjoy the videos!