Posts Tagged ‘video sales’

Snap Out of It!

October 21, 2010 1 comment

Video Marketing… I Think I Love You!

                                                   Signed, Superman


Ok, so I just lost my job. Sales at a Palo Alto Hotel. The Hotel was sold. Initially I was feeling OK, I mean, I’m a good salesperson and surely someone would like to have me on their team. But, oh no, here comes Mister Self Doubt, and his brother What if? Anyway, that lasted about 3 minutes, since I have my hands in a few things that could pan out nicely. They aren’t producing income right now, but when people find out I’ve discovered the cure for the common cold, I’ll be pretty busy from then on.

Sure enough, within the first week of my “retirement” I got a call to meet at a hotel in South San Francisco to see about doing some outside sales calls for them. I did my research, met with the GM, we asked questions, developed a plan and agreed to terms.

As we talked about the desired business they would like to see come in and how we would introduce new companies to the hotel, I had this calm easy feeling come over me. I used videos in the last hotel and this was going to be another hotel and other customers and I couldn’t wait to see how well it would work here.

I felt so… so…Superman like. I imagined going to offices nearby and being rebuked at the gates. Then, at the end of the day I would head back to the office with business cards in hand of the Office Managers,  HR Directors, and Travel Managers that I could not see and send them a simple email. That email which they will probably recognize; because I just dropped my card off earlier, has a 90% chance of being opened. Even if they see it the next morning, I still like my odds of being recognized. Then; now here comes the good part, I ask them to view a personal video message from me by clicking this secure link. (Sample Link)

The reason I feel so great is that I know I’m presenting the best possible way to showcase my property. I mean pictures are so 2008!

The link, if you did not click on it, would have, in place of the VTA train footage an introductory video of me saying, “I’m sorry I missed you at the office earlier.”  “I want to introduce myself and allow you to see videos of our hotel and guest rooms. I look forward to meeting you for lunch and a property tour one day. If I can help with anything else, please call or you may fill out the form to the right.” I haven’t even started my new job and I’m frothing at the mouth because of what a slam dunk this feels like. Video Marketing, no matter the product, is the best thing I have ever seen from a salespersons perspective. I will keep you updated on the uses and outcomes and share with you my successes. If anyone has any hesitation about starting with video, please, feel free to ask me, to help you, to; SNAP OUT OF IT!  

Thank you,

Bruce    (Meet Me Video!)   

Grant Crowell of ReeLSEO interviews Stanford Psychology Professor about Video and Business

August 2, 2010 2 comments

Grant Crowell, a regular contributor to ReeLSEO, the online video marketer’s guide, interviewed Professor BJ Fogg about the effectiveness and challenges of using video in business.

Some surprising answers came from Dr. Fogg including quotes like “Video has become one of the most effective ways to motivate people towards certain behaviors.” and “…the biggest challenge I’m seeing, when I work with brands or large organizations, is that they’re afraid to dive in.”

Read the entire article to learn more about how nimble companies are succeeding because they are trying video, whereas large organizations holding back because they want video to be “perfect” are losing out.

Webinar: How to successfully incorporate video into your sales, marketing, and social media.

June 14, 2010 1 comment

Tomorrow, Tuesday June 15th at 10am PST / 1pm EST, I will be co-presenting a webinar with Jonathan Curtis, VP of Business Development at Regalix Inc. titled: “How to successfully incorporate video into your sales, marketing, and social media.”

Click here to learn more, below is an abstract for the webinar.

Note this webinar is for

  • Marketing Directors, CMO’s
  • VP, Marketing and Marketing Managers
  • Marketing Consultants, Digital Media Planners
See you tomorrow!
As you consider and begin to use video in your messaging, the challenge becomes your ability to control the quality of the video, because the next step will be to roll out video messaging to all of your salespeople, maintaining control of the quality of the message. Online video is proving to be a valuable component to sales, marketing, and social media; on websites, in email communication and marketing, and on social networks. How do you learn how to use it effectively? How will you address certain technology issues like view ability, lead conversion, management, and analytics? Furthermore, your salespeople will do anything to meet quota and individuals are adopting video at a meteoric rate. Will you tell them they can’t use video or online communications, or will you provide a framework to maintain brand quality and help them be successful?

Vipe announces month-to-month payment option

May 25, 2010 1 comment

“Video is on a meteoric rise that shows no signs of stopping—heck, YouTube took 4.5 years to reach a billion views a day, and then doubled it in the next eight months to two billion.  Video isn’t a trend or a fad.  This isn’t a temporary crush on video, where the Internet citizens are going to wake up one day and say, ‘You know, I’m tired of video, let’s go back to just audio,’” according to REELSEO, the online video marketer’s guide.

Everyone these days agrees that video is a valuable component to your sales and marketing. It has also become clear that there is a learning curve for sales and marketing professionals to incorporate video, and furthermore, that YouTube might not be the best platform for your organization to use.

Vipe specializes in training you how to use video in your sales, marketing, and social media, and we have built a technology to address your sales and marketing needs as well. We know you will be successful and are adding a month-to-month payment option to allow you to see for yourself with minimal investment and no continued commitment. We know that after using us for a short period of time you will grow to learn how valuable and effective video can be to your sales, marketing, and social media efforts.

Click here to learn more about Vipe.

Bill Vick Interviews Vipe CEO Adam Peterson

February 8, 2010 Leave a comment

Bill Vick, thought leader, coach, HeadHunter, serial entrepreneur, author, vlogger, publisher, big biller, speaker, recruiting coach and recruitment industry consultant, interviews Vipe CEO Adam Peterson for!

Bill has a habit of rubbing shoulders with the who’s who of recruiting, and is continually on the look out for what’s new, and where the industry is going. Having followed Vipe for a few years, he believes Vipe is well positioned for a change in the industry that is happening now – the implementation of video into the recruiting business (among others).

Watch the below interview to hear Bill question Adam about Vipe, the industry, and where he sees both going over the next 12 months.

Adam Peterson nominated for prestigious Peter Yessne Staffing Innovator Award for 2010

January 26, 2010 Leave a comment

Vipe Inc, the leading provider of video messaging solutions for sales and marketing, proudly announces that Adam Peterson, Founder and CEO, has been nominated for Staffing Industry Analysts’ coveted award – the Peter Yessne Staffing Innovator Award. This award recognizes the individual exhibiting the most creativity and impact in taking the staffing industry to a new level of excellence in the past year. The award is named in honor of a pioneer in the staffing industry and the founder of Staffing Industry Analysts.

Nominees were selected from the many facets of the staffing industry including staffing firms, suppliers, and customers. The winner will be announced at the 2010 Staffing Industry Analysts Executive Forum, March 17-19 in Las Vegas.

Adam Peterson was nominated for his visionary reshaping of sales and marketing in the staffing industry through revolutionary new applications of video messaging.

Adam is a native of Silicon Valley and comes from a combination of engineering and finance backgrounds. He led Vipe from inception to becoming the worldwide leader in video sales enablement solutions. In 2008 he was appointed to the Technology Chair on the board of the Silicon Valley Chapter of the California Staffing Professionals. He is sought after as a dynamic, visionary speaker and has addressed the National Association of Professional Staffing, California Staffing Professionals Statewide Conference, Stanford’s School of Business as a featured eCommerce entrepreneur, San Jose State University’s School of Business, SDA Bocconi School of Management (University of Milan), and numerous Web 2.0 webinars. Adam was formerly a Corporate Finance investment banker in the Technology Group at Credit Suisse Securities, LLC. He holds a B.S. in Product Design Engineering from Stanford University and while attending college, was a varsity Diver and captain of his team. In his spare time Adam is an avid sailor.

For more information about Adam and Vipe, please go to

Hospitality Veteran Howard Feiertag Writes up Vipe!

January 19, 2010 Leave a comment

Howard Feiertag wrote an incredibly positive article about Vipe in this months Hotel and Motel Management Magazine.

Titled, Sales people should be seen or heard however possible, Howard discusses how important it is during these economic times to provide personalized service.

Click here to read the article!

Howard’s Bio:
Howard Feiertag, a well-known hospitality industry veteran, is on the faculty at Virginia Polytechnic Institute and State University, Blacksburg, VA, with the Department of Hospitality and Tourism Management, in the Pamplin College of Business.

His background of over 40 years in hospitality includes convention bureau management, hotel operations, food & beverage, sales & marketing, catering, meetings and convention management, as well as tour and travel. Read more…