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Posts Tagged ‘Adam Peterson’

Vipe Customer Featured on the News for Using Video to Put Americans Back to Work

March 5, 2012 8 comments

Vipe’s customer TPI Staffing was recently featured on Fox News for using videos of their candidates to help get them placed. Clients and candidates alike were interviewed as part of the segment. Click the image below to view the video on the TPI Staffing website (you can also view the video by clicking here).

TPI Staffing

Clients found the video helped streamline the hiring process and candidates enjoyed how the short video helped them capture the attention of their prospective employer. Congratulations TPI Staffing on making the news for helping put Americans back to work!

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Video in my staffing business? Why?

February 15, 2012 3 comments

I’m excited to be the guest speaker for Tricom Funding’s “Industry Insider” webinar series next Thursday February 22nd! I’ll be taking a skydiving approach discussing high level concepts and then diving into the details required to effectively and efficiently use video as a staffing company.

Details:

When – Thursday February 22nd 11am PST / 2pm EST.

Where – Register here: http://www.tricom.com/webinar

Who – Staffing companies interested in learning whether or not video makes sense to your business.


Overview:

Did you know that Internet video represented 40% of consumer Internet traffic in 2010 and is expected to grow to 90% by 2015? Buyer behavior on the Internet is changing — where do you and your staffing company fit in? Join Tricom Funding and Vipe Inc for our February edition of the Industry Insider webinar series. We’ll uncover the four secrets to making a successful video that produces results, including:

  • The pros and cons of YouTube videos for business
  • The value of video for staffing companies
  • The “devil in the details” as it relates to getting started with video
  • How to successfully incorporate video into your email marketing

By the end of this session, you’ll have the knowledge and resources you need to begin using video to build your company’s image, while capturing the attention of your customers.

Video in my staffing business? Why?

Webinar – Business Video Can Be So Damn Frustrating!

January 10, 2012 28 comments

I’m thrilled to be a guest speaker for this month’s “Lunch with Haley” webinar on Thursday January 19th at 11am PST / 2pm EST. Hosted by Haley Marketing, the world’s largest marketing firm dedicated to servicing the staffing and recruiting industries, this webinar is designed to be an educational session about business video.

Click here to register!

Details:Haley Marketing Logo

Ever dream of channeling Steven Spielberg or Martin Scorsese in order to create a high quality video for your business?

Well, it doesn’t take a Hollywood production team to create professional videos for your business! In fact, you can create professional and compelling videos to fit your business in no time at all.

But how can you incorporate video into your sales and marketing, and better yet, where do you begin?

Join us and special guest presenter, Adam Peterson, from VIPE, Thursday, January 19, 2012 for:

Business Video Can Be So Damn Frustrating!

What you need to know to make video produce results for you. In this 60 minute presentation, you’ll uncover the four secrets to making a successful video that produces results.

You’ll also learn:
1. The pros and cons of YouTube videos for business
2. The value of video: Is your firm not only providing great candidates but also a great process (on both the marketing and fulfillment sides of the business)?
3. What are the “devil in the details” as it relates to getting started with video?
4. How to successfully incorporate video into your email marketing.

For more details, and to reserve your seat, visit:

http://lunchwithhaley.com/

Happy New Year’s Video: Top 5 Video Lessons from 2011

December 29, 2011 1 comment

Finishing up a wonderful 2011, we thought it appropriate to put together a video to thank everyone for such a great year. What better type of video than to share a few lessons we learned over the year?

Top 5 Video Lessons from 2011

Top 5 Video Lessons from 2011

Click here to view the video!

The Future of Business Video. Introducing VipeCloud.com.

December 19, 2011 4 comments

3 months ago an article I wrote about the Past, Present, and Future of Enterprise Video was published on ReelSEO.com. Today I’m happy to announce the next evolution of the future of business video is becoming a reality.

In the article I discussed how video has evolved from television to website publishing – as represented by the successes of YouTube and Brightcove.com. The primary indicators for the future are represented by:

  1. Individuals within organizations beginning to send videos to customers and prospects, however, no systems to track, control, and evaluate this type of use are available.
  2. Outside of the video world but still within marketing’s realm, marketers are experiencing a trend of increased accountability for pipeline prediction and higher demand for qualified leads passed  to sales. This trend is observed in the fast growing “marketing automation” industry.

If both of these behaviors continue to be more than a fad, but a legitimate trend, there will be a requirement for a new type of system: a system to enable and control how individuals are utilizing video, while also communicating data to marketers and administrators who can track and evaluate video effectiveness.

3rd party marketers like John Jantsch of Duct Tape Marketing are observing similar trends. In his article 5 Trends that will Shape Small Business in 2012, he says “I believe you will see a lot of content, social media-driven and otherwise, that is designed to convert rather than to simply inform.”

Today I’m thrilled to announce new features, capabilities, and even a new website designed to address these trends, bringing the future of business video to a reality of today: www.vipecloud.com. New capabilities include advanced private sharing, importing videos from YouTube, and an analytic engine providing unbeatable insights like tracking social network effectiveness.

This exciting development comes with only positive impact to Vipe’s existing customers, helping existing and new users alike make the future of business video a reality of today.

Register today at www.vipecloud.com to stay up to date about our beta program. Share your custom URL with friends and colleagues to win an iPad 2, Kindle, or iTunes gift certificate!

VipeCloud Logo

New Report! Video Trends in the Staffing Industry

October 24, 2011 15 comments

If you are using or considering video as a staffing or recruiting company, Vipe is offering a free benchmarking report to help you set & manage expectations. We analyzed a sampling of 25K videos  to see how usage trends have changed over the past 3 years – and some results were surprising!

For example, did you know that if you remotely invited a candidate to record videos on their own, you could expect a 2.5 day turnaround in 2009, but in 2011 the average response time is less than 6.5 hours?!

The following topics were reviewed:vipe video cheat sheet - video trends in the staffingindustry

  • Video type (marketing videos vs. candidate videos)
  • Video source (uploaded files vs. webcam recordings)
  • Candidate video lengths
  • Number of video interview questions asked
  • Remote invite response time rate of candidate videos
  • Remote invite completion percentage for candidate videos

 

Click here to get the report!

 

The Logic Gap with YouTube

July 13, 2011 3 comments

We often get questions about video SEO and YouTube. YouTube is the second largest search engine on the planet by search query volume, but what exactly does that mean for your business? Let’s evaluate this 3 ways, 1) by comparing a search on YouTube to a search on Google, 2) by reviewing comments by a Professor from Stanford University’s Persuasive Technology Lab, and 3) by looking at the “big picture.”

1. Searching in Google versus searching in YouTube. Is there a difference? Absolutely. And it’s quite simple – a search engine query leads to engagement with your website, a YouTube query leads to more engagement with YouTube. For example:

Search Term What happens in Google What happens in YouTube
“Your Company Name” A series of the most relevant (paid and organic) results appear that link to various websites. If your company is ranked high this is a great way to drive traffic to your website. Your website is most likely designed to lead the visitor through much of the buying process, from research to purchase. A series of the most relevant (paid and organic) results appear that link to videos on YouTube. If your company is ranked high this is a great way to drive traffic to your YouTube Channel. If you have a YouTube Channel, it is most likely designed to match your company branding and provide videos about your company. The conversion goal is a subscription to your channel. Your YouTube Channel is thus limited to the top end of your funnel (building credibility and nurturing your  subscribers) as YouTube tries to keep your visitor on YouTube.

This difference is significant. The effort you put into your website is enhanced by Google helping you drive traffic to it. However, the effort you put into creating your videos, if you only use YouTube, is limited to the benefits a Channel subscriber can gain – brand awareness and credibility.

What’s Missing? Conversion to a lead or sale! All of the product demos, customer testimonials, company announcements and more that are proven to be engaging, are not being used to convert when they are on YouTube.

2. What does Dr. BJ Fogg, Director of the Persuasive Technology Lab at Stanford University have to say about video?

ReelSEO.com interviewed him and he mentioned two things that are worth copying here:

  1. “Video has become one of the most effective ways to motivate people towards certain behaviors.”
  2. “There is this natural inclination in video [towards wanting to go viral]. I don’t know either of any solid data that says this viral video about this product led to more sales. It may exist, but I haven’t seen it. Did the viral videos for Old Spice help that business? It certainly has changed the brand perception. Yes, its clever and funny, but at the end of the day, there’s no evidence yet to show that those actual videos boosted sales…”

So it’s not even clear that a high volume of views of your videos will increase sales. There is a gap in this logic: Videos are incredibly motivating, but having lots of people watch them hasn’t proven to increase sales. What gives?

3. Let’s take a look at the big picture.

The cost of operating a business now includes efforts to maintain a presence online beyond a website and in popular online communities like LinkedIn, Facebook, YouTube, etc. As the buyer does more and more online research before purchasing, they are not only evaluating the quality and relevance of your product on your website, they are not evaluating how “contemporary” your business is based on your social media presence.

Most everyone will agree that an organization should at a minimum “check the box” and setup a social media presence.

Video, however, is an X factor. Its popularity was driven by social consumers. Their growing accustom to video has brought the medium into business communications like never before. However, there is clearly a logic gap in how YouTube is used for video in business communications. Furthermore, having a YouTube video show up in Google search results means the person will go to YouTube and NOT your website if they click on the video (that means YouTube has the potential to drive traffic away from your website).

The punchline: as you define your newest sales and marketing efforts, think through the “devil” in the details. You should most likely check the YouTube box, but if you are creating videos, there are much better ways to use them to actually drive results to your bottom line (e.g. With videos proven to be so effective at motivating behavior, consider putting them on a landing page with an action item to capture that behavior).