Video in my staffing business? Why?

I’m excited to be the guest speaker for Tricom Funding’s “Industry Insider” webinar series next Thursday February 22nd! I’ll be taking a skydiving approach discussing high level concepts and then diving into the details required to effectively and efficiently use video as a staffing company.

Details:

When – Thursday February 22nd 11am PST / 2pm EST.

Where – Register here: http://www.tricom.com/webinar

Who – Staffing companies interested in learning whether or not video makes sense to your business.

Overview:

Did you know that Internet video represented 40% of consumer Internet traffic in 2010 and is expected to grow to 90% by 2015? Buyer behavior on the Internet is changing — where do you and your staffing company fit in? Join Tricom Funding and Vipe Inc for our February edition of the Industry Insider webinar series. We’ll uncover the four secrets to making a successful video that produces results, including:

• The pros and cons of YouTube videos for business
• The value of video for staffing companies
• The “devil in the details” as it relates to getting started with video
• How to successfully incorporate video into your email marketing

By the end of this session, you’ll have the knowledge and resources you need to begin using video to build your company’s image, while capturing the attention of your customers.

New Report! Video Trends in the Staffing Industry

If you are using or considering video as a staffing or recruiting company, Vipe is offering a free benchmarking report to help you set & manage expectations. We analyzed a sampling of 25K videos  to see how usage trends have changed over the past 3 years – and some results were surprising!

For example, did you know that if you remotely invited a candidate to record videos on their own, you could expect a 2.5 day turnaround in 2009, but in 2011 the average response time is less than 6.5 hours?!

The following topics were reviewed:

• Video type (marketing videos vs. candidate videos)
• Video source (uploaded files vs. webcam recordings)
• Candidate video lengths
• Number of video interview questions asked
• Remote invite response time rate of candidate videos
• Remote invite completion percentage for candidate videos

 

Click here to get the report!

 

Haley Marketing Partners with Vipe

I’m pleased to announce an exciting new partnership for Vipe. Haley Marketing Group signed a definitive agreement with Vipe to resell Vipe as part of their new IVM (Internet Video Marketing) Suite of solutions.

Haley is the largest marketing firm in the world dedicated to servicing the staffing and recruiting industry. With hundreds of satisfied customers, Haley provides services that are designed to help staffing and recruiting firms integrate marketing into their sales and talent acquisition processes to improve sales efficiency, sell higher margin staffing solutions, reduce recruiting costs, and nurture relationships with employers and job seekers. With many years of experience in staffing/recruiting, Haley is the premier provider of marketing strategy, website design, email newsletters, blog writing and social media marketing, direct mail, corporate identity and marketing collateral development. And now they provide Vipe video capabilities to their impressive list of services.

Click here to see the complete press release.

 

Adam Peterson nominated for prestigious Peter Yessne Staffing Innovator Award for 2010

Vipe Inc, the leading provider of video messaging solutions for sales and marketing, proudly announces that Adam Peterson, Founder and CEO, has been nominated for Staffing Industry Analysts’ coveted award – the Peter Yessne Staffing Innovator Award. This award recognizes the individual exhibiting the most creativity and impact in taking the staffing industry to a new level of excellence in the past year. The award is named in honor of a pioneer in the staffing industry and the founder of Staffing Industry Analysts.

Nominees were selected from the many facets of the staffing industry including staffing firms, suppliers, and customers. The winner will be announced at the 2010 Staffing Industry Analysts Executive Forum, March 17-19 in Las Vegas.

Adam Peterson was nominated for his visionary reshaping of sales and marketing in the staffing industry through revolutionary new applications of video messaging.

Adam is a native of Silicon Valley and comes from a combination of engineering and finance backgrounds. He led Vipe from inception to becoming the worldwide leader in video sales enablement solutions. In 2008 he was appointed to the Technology Chair on the board of the Silicon Valley Chapter of the California Staffing Professionals. He is sought after as a dynamic, visionary speaker and has addressed the National Association of Professional Staffing, California Staffing Professionals Statewide Conference, Stanford’s School of Business as a featured eCommerce entrepreneur, San Jose State University’s School of Business, SDA Bocconi School of Management (University of Milan), and numerous Web 2.0 webinars. Adam was formerly a Corporate Finance investment banker in the Technology Group at Credit Suisse Securities, LLC. He holds a B.S. in Product Design Engineering from Stanford University and while attending college, was a varsity Diver and captain of his team. In his spare time Adam is an avid sailor.

For more information about Adam and Vipe, please go to www.vipepower.com.

I’m excited to head to CSP Orange County to give my Web 2.0 & Staffing talk!

I just want to write a quick note to say I’m really excited to head down to Orange County tomorrow to give my Web 2.0 & Staffing talk. In times like these it is especially important to know how to make the most of various tools that are out there.

Web 2.0 can be an overwhelming concept, and in my experience, many are talking about it, but few have described how it can actually affect the bottom line for recruiters.

That’s the point of my talk and I’m looking forward to a fun time!

Adam written up in EMInfo review of CSP Owners Only Retreat

The online Employment Information News Feature Online (EMInfo) just published their October issue and inside Pat Turner recaps the CSP Owners Only Retreat. Below is an excerpt that mentioned my talk about Web 2.0 & Staffing:

“Adam Peterson, CEO and cofounder of VIPE, intrigued and informed the owners about Web 2.0 and Staffing. Later in the roundtable forum, Adam’s table was packed giving evidence that understanding social networking is important in today’s recruiting and staffing environment.”

I was honored to participate in the event.

CSP Owners Only Retreat Re-Cap Video

So I had an absolute blast at the CSP Owners Only Retreat this past weekend up in Sonoma, CA. My talk on Web 2.0 & Staffing was well received, I met a bunch of wonderful people, I learned a ton, and I even had some fun.

Check out this video re-cap of the conference: http://www.vipepower.com/Company/4GFZZJ2F804O