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Archive for the ‘Video for Hotels’ Category

TripAdvisor Showcases Examples of Hotels Using Video

September 26, 2011 1 comment

TripAdvisor for Business showcases examples of hotels using video to promote their property. The examples provided are created from a wide range of options ranging from professional production to those filmed on a camcorder.

For the responsible marketer out there, we pose the following question: If you are investing time and dollars in creating a video, are you getting the most out of it? (Hint: are you putting it on your website and travel sites for passive marketing? Are you also using it in customer communications like proposal responses to actively send it out?)

Click here to read the article and see the video examples.

 

Thank you Julie for sharing this article with us!

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Video Case Study from Hotel Director of Sales

January 24, 2011 4 comments

One of the most important aspects of any marketing or sales campaign is tracking how effective it to your business. When it comes to using video, this principle doesn’t change. Read below a brief case study about how Vipe was used at a hotel to gain significant advantages over the local competition.

Video Case Study

Video Case Study

Property: Stanford Terrace Inn

Point Person: Director of Sales, Bruce Pressman*

Problem: The hotel industry is very well tracked and through the weekly STR reports, the Stanford Terrace Inn was able to determine they were trailing their local competitive set by $20-$30 on average daily rate (ADR) and 10% – 20% on occupancy.

The Role of Vipe: For the three months that we tested the effects of Vipe, we were the only noticeable change in the marketing and sales communications at the Stanford Terrace Inn. Bruce used Vipe the following ways:

  • Responding to group inquiries – A link to a branded landing page with videos of his property, local ammenities, a recently completely renovation, and a personal introduction was added to group business responses.
  • Thanking guests for visiting – The GM put together a generic “thank you” video on a landing page; the link to the landing page was added to every thank you email sent to guests after their visit to the property.
  • Following up with prospects – After knocking on doors throughout his local area, Bruce would follow up with a personalized video to put a face with his name, also including videos of his property.
  • Internet default home page – Setting their default home page to a Vipe landing page when a guest logs online, the GM created an opportunity to introduce herself to guests and thank them for choosing their property.

Results: Over the course of the 3 months, the following was achieved:

  • Narrowed the ADR gap to $5 – $10, an increase of $15 – $20.
  • Led occupancy 12 weeks in a row by between 8% and 15%, averaging a 10% lead.

Vipe helped the Stanford Terrace Inn incorporate video into their marketing and sales communications, leading to a direct improvement in business!

*note, Bruce has moved to another hotel location and is no longer with the Stanford Terrace Inn.

Vipe CEO Adam Peterson guest speaker on This Week in Hotels

December 21, 2010 2 comments

Vipe’s very own Adam Peterson was the guest speaker on This Week in Hotels, a weekly series of interviews with industry experts hosted by Josiah Mackenzie of HotelMarketingStragies.com and Guillaume Thevenot of Hotel-Blogs.com. The weekly show discusses what’s going on in the world of travel and technology to brainstorm ways to use new media to ultimately help your hotel be more successful.

The conversation discussed the future of video in the hospitality space. All three speakers on the call discussed the value of video, the challenges of adoption, and the direction the industry will likely adopt.

Click here to go to the interview!

Snap Out of It!

October 21, 2010 1 comment

Video Marketing… I Think I Love You!

                                                   Signed, Superman

 

Ok, so I just lost my job. Sales at a Palo Alto Hotel. The Hotel was sold. Initially I was feeling OK, I mean, I’m a good salesperson and surely someone would like to have me on their team. But, oh no, here comes Mister Self Doubt, and his brother What if? Anyway, that lasted about 3 minutes, since I have my hands in a few things that could pan out nicely. They aren’t producing income right now, but when people find out I’ve discovered the cure for the common cold, I’ll be pretty busy from then on.

Sure enough, within the first week of my “retirement” I got a call to meet at a hotel in South San Francisco to see about doing some outside sales calls for them. I did my research, met with the GM, we asked questions, developed a plan and agreed to terms.

As we talked about the desired business they would like to see come in and how we would introduce new companies to the hotel, I had this calm easy feeling come over me. I used videos in the last hotel and this was going to be another hotel and other customers and I couldn’t wait to see how well it would work here.

I felt so… so…Superman like. I imagined going to offices nearby and being rebuked at the gates. Then, at the end of the day I would head back to the office with business cards in hand of the Office Managers,  HR Directors, and Travel Managers that I could not see and send them a simple email. That email which they will probably recognize; because I just dropped my card off earlier, has a 90% chance of being opened. Even if they see it the next morning, I still like my odds of being recognized. Then; now here comes the good part, I ask them to view a personal video message from me by clicking this secure link. (Sample Link) http://www.vipepower.com/Company/3GOB8NTIZXMJ

The reason I feel so great is that I know I’m presenting the best possible way to showcase my property. I mean pictures are so 2008!

The link, if you did not click on it, would have, in place of the VTA train footage an introductory video of me saying, “I’m sorry I missed you at the office earlier.”  “I want to introduce myself and allow you to see videos of our hotel and guest rooms. I look forward to meeting you for lunch and a property tour one day. If I can help with anything else, please call or you may fill out the form to the right.” I haven’t even started my new job and I’m frothing at the mouth because of what a slam dunk this feels like. Video Marketing, no matter the product, is the best thing I have ever seen from a salespersons perspective. I will keep you updated on the uses and outcomes and share with you my successes. If anyone has any hesitation about starting with video, please, feel free to ask me, to help you, to; SNAP OUT OF IT!  

Thank you,

Bruce    (Meet Me Video!)   

Video Marketing Do’s and Don’ts from a Hotelier

September 15, 2010 1 comment

Video can trigger higher emotional levels than static web pages, leading to increases in taking action. Use it. Use it in your emails and use it on your website. I have used video to increase my sales at a small hotel in California. After seeing what kind of video messages get the best responses I’ve come up with a few tips for success, and some things to avoid to help you get started.

Do:

  • Use “Thank you” videos. “Thank you” for your business, “Thank you” for your interest.
  • Respond right away to people you have met or spoken to.
  • Let people know what to expect from your video & offer something to them in the end.
  • Make sure there is enough light on the subject of the video.
  • Highlight key features closely.
  • Do a series of FAQ’s answering the most common questions that people normally ask about your business.
  • Insert humor when appropriate.
  • Always look into the camera.
  • Review your video on a larger screen to see how it looks. (Too close? Too far away? Shiny Face?)
  • Look your best.  And, most importantly…
  • Smile… your wonderful, natural smile!

After learning everything you can about your target market and more specifically, trying to find out what kind of problems or challenges your target market has, show them how your product can help them achieve their goals and overcome their challenges. Using video gets the message across better than words.

Another thing about video marketing is to always include your website. The goal of the video marketing video is to get people to act or to visit your site, right? So don’t wait to show it until the end. Have it accessible or visible in the video if possible. (Editing Software)

Don’t:

  • Make your video too long. Keep your content to about a 1-2 minute length.
  • Have shadows across your face.
  • Move the camera too much; creating a shaky delivery.
  • Forget to have a call to action.
  • Allow your message to get diluted by other distractions. (youtube, facebook, etc..)

Video Marketing…it’s easier than you think.

Keep Your Video Marketing Collateral in One Place

September 7, 2010 2 comments

At Vipe we often hear success stories from our customers using video for marketing and sales. We are posting excerpts from a hotel customer because it shares several ideas for how hotels can use videos beyond just on their website. They are finding that individualizing communications with key customers provides returns in spades.

Let us know if you have other ideas too!

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With everything that has to be managed in a Hotel Sales Office it’s nice to know that you can keep all of your Video Marketing pieces in one easy to access and easy to use place.

Having videos of your property for marketing is just the tip of the iceberg. Imagine a prospect having the ability to see the sales person they are dealing with. Have a stock video of yourself or the staff saying something like… “It was nice speaking to you earlier today, I look forward to working with you and if I can answer any more questions, please call or email me.”

This also works well when cold calling/prospecting outside of the office. Get back to your office after hours of rejection at the reception desks you’ve encountered and fire off a video email to all of the office/travel managers you were unable to see, but you were able to get their business card. It goes something like this…”Hello, I’m Jay Salesperson from the Five Seasons Hotel, I’m sorry I missed you at the office earlier today (I left my card at the desk) I wanted to introduce myself and invite you to come and tour our Hotel and enjoy lunch. I’ve included a few videos or our rooms to give you an idea of the exciting changes that we have made here.

Connect again with customers who you have not seen in a while. “Hello, it’s Jay, I just wanted to thank you for your business and I hope you can come by for lunch and a quick tour of our renovated rooms. Bring a guest.”

The power of this type of communication is irresistible. Never before have salespeople been as empowered as they are in this age of the Internet. Use it to your advantage and reap the rewards.

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Video can be a powerful replacement to most any situation you wish you could be in person. With the components of communications at 55% body language and video proven to elicit action, we suggest you should test video in at least one way or another (even we at Vipe have a YouTube Channel for video marketing to drive awareness).

Hospitality Veteran Howard Feiertag Writes up Vipe!

January 19, 2010 Leave a comment

Howard Feiertag wrote an incredibly positive article about Vipe in this months Hotel and Motel Management Magazine.

Titled, Sales people should be seen or heard however possible, Howard discusses how important it is during these economic times to provide personalized service.

Click here to read the article!

Howard’s Bio:
Howard Feiertag, a well-known hospitality industry veteran, is on the faculty at Virginia Polytechnic Institute and State University, Blacksburg, VA, with the Department of Hospitality and Tourism Management, in the Pamplin College of Business.

His background of over 40 years in hospitality includes convention bureau management, hotel operations, food & beverage, sales & marketing, catering, meetings and convention management, as well as tour and travel. Read more…