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Posts Tagged ‘social network effectiveness’

The Future of Business Video. Introducing VipeCloud.com.

December 19, 2011 4 comments

3 months ago an article I wrote about the Past, Present, and Future of Enterprise Video was published on ReelSEO.com. Today I’m happy to announce the next evolution of the future of business video is becoming a reality.

In the article I discussed how video has evolved from television to website publishing – as represented by the successes of YouTube and Brightcove.com. The primary indicators for the future are represented by:

  1. Individuals within organizations beginning to send videos to customers and prospects, however, no systems to track, control, and evaluate this type of use are available.
  2. Outside of the video world but still within marketing’s realm, marketers are experiencing a trend of increased accountability for pipeline prediction and higher demand for qualified leads passed  to sales. This trend is observed in the fast growing “marketing automation” industry.

If both of these behaviors continue to be more than a fad, but a legitimate trend, there will be a requirement for a new type of system: a system to enable and control how individuals are utilizing video, while also communicating data to marketers and administrators who can track and evaluate video effectiveness.

3rd party marketers like John Jantsch of Duct Tape Marketing are observing similar trends. In his article 5 Trends that will Shape Small Business in 2012, he says “I believe you will see a lot of content, social media-driven and otherwise, that is designed to convert rather than to simply inform.”

Today I’m thrilled to announce new features, capabilities, and even a new website designed to address these trends, bringing the future of business video to a reality of today: www.vipecloud.com. New capabilities include advanced private sharing, importing videos from YouTube, and an analytic engine providing unbeatable insights like tracking social network effectiveness.

This exciting development comes with only positive impact to Vipe’s existing customers, helping existing and new users alike make the future of business video a reality of today.

Register today at www.vipecloud.com to stay up to date about our beta program. Share your custom URL with friends and colleagues to win an iPad 2, Kindle, or iTunes gift certificate!

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