Cendyn Launches eFaceTime Video Sales Capability for eProposal, Powered By Vipe

May 27, 2011 1 comment

Vipe is incredibly excited to announce the launch of our product integration, eFaceTime, into Cendyn’s eProposal software! eFaceTime is a video enhancement to Cendyn’s eProposal, the online sales response solution used by more than 7,000 hotels, restaurants and venues worldwide. This is a major milestone for Vipe and we are incredibly excited to have reached this milestone together with Cendyn.

Click here to view the press release.

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Fun Videos About the Use of Video

May 18, 2011 2 comments

Remember those videos about how quickly the internet and social media was changing? (If not click here). Well our friends at ReelSEO, via their Facebook page, shared with us a couple of similarly fun videos about video. The information is pretty surprising! Click on the images to watch the videos. Enjoy!

Web Video Is No Longer An Option It’s Required

Web Video Is No Longer An Option It's Required

The importance of online video – Info-motion-graphic

The importance of online video - Info-motion-graphic

Zappos 10% Sales Increase with Videos of Regular Employees

May 17, 2011 2 comments

And our second This Week in Video Marketing blog that was so powerful we made it its own blog posting.

#2 Zappos Sees 10% Increase in Product Sales When Video Description Used

zappos logo

The Wall Street Journal wrote an article discussing how Zappos is now creating thousands and thousands of videos to market almost every shoe they have. The interesting twist? They are not using models but their own employees. They find that by using an “everyday” person they increase the level of trust that is communicated about how a product will function, fit, and work.

According to Steve Posavac, a professor of marketing at Vanderbilt University Owen Graduate School of Management, “If you just have a regular person who matches the target segment the consumer is likely to trust that communication more.”

The use of videos has increased product sales and reduced returns, the latter being more important to brand equity. If someone has to return a shoe the customer can become “disenchanted,” according to Laurie Williams, video and photo products manager at Zappos.

Furthermore, the WSJ reports that “A video—even an unflattering one—produces what marketers call ‘the stimulation process,’ says Mr. Shiv. When a company shows people an item in action, ‘your brain is sort of naturally imagining, ‘how is this product going to feel on me, how is it going to look on me,’ ‘ he says.” You might not buy that shoe but you will more likely buy a shoe.

Video descriptions (essentially product demos) have become so effective for Zappos that they are now recording more than 400 of them per day.

A fascinating story about the success of a visionary company.

Click here to read the full article.

Free Blogging for Business Marketing Kit by Hubspot

May 17, 2011 1 comment

The articles we found for This Week in Video Marketing News were so good that we decided to make them their own articles. Let’s get started!

#1 Free Blogging for Business Marketing Kit by Hubspot

hubspot logo

For those who haven’t heard of Hubspot, they are the leading “inbound marketing” company for small and medium sized businesses. Inbound marketing is a concept that suggests using the internet (SEO, social media, blogging, etc) as a way to get leads to come to you rather than going out and paying for leads by buying lists, advertising, sponsorships, etc. Inbound marketing values the effort of time over money. Whether or not you believe in or understand the concept of inbound marketing, Hubspot is a high volume and high value provider of FREE marketing information. (They “eat their own dog food” as these marketing kits and other information they provide is supposed to “nurture” their prospects and customers).

Most recently they put out a Blogging for Business Marketing Kit that includes informational videos and an eBook. The only thing I have to add is that using video in all of your marketing efforts will provide you with a much higher ROI. The videos Hubspot is providing here are long but valuable. As you download and read through this kit, consider how you might be able to use some of these principles for your own marketing efforts.

Click here to check out the Blogging for Business Marketing Kit.

Royalty Free Stock Video Footage for Your Video Marketing

May 12, 2011 3 comments

Video marketing is much more than just video – you have to plan, create, edit, distribute, track, and more. The video creation process can be challenging enough, but from time to time we find great ideas to help you build successful videos. We recently came across just such an idea by the name of VideoBlocks.com.

videoblocks logo

VideoBlocks provides royalty free stock video footage and boasts a library of more than 30,000 clips. This is a huge find for all those who post-produce their videos to include voice overs or transitions between clips. Whether you want to include a short clip about the city you live in or a season we are upon, this is the first source of stock video footage outside of the limited supply provided by iStockPhoto we have found.

VideoBlocks currently offer a 7 day free trial so time your trial around the next video that you plan to create.

One last note, you’ll notice that the videos do not have audio. If you would prefer to have a tone or jingle instead of a voice over, a great source of stock audio is iStockPhoto.com/Audio.

Happy video marketing!

Converting GoToMeeting, GoToWebinar, and GoToTraining Recordings to Web Ready Formats

May 10, 2011 66 comments

If you have ever recorded a GoToMeeting, GoToWebinar, or GoToTraining event to use for video marketing you probably quickly learned that even if you choose the WMV format for recording, you can’t use the video on any online platform or even in post production products like Camtasia. Read below to learn how to fix this!

STEP 1. The first step is to make sure that when you record your webinar or meeting, that you set GoToWebinar to record and convert the event to a Windows Media Player file. (If you have past recordings that are recorded in the GoToMeeting format, click here for instructions on how to convert it.)

In your GoToMeeting/GoToWebinar preferences, select the following under Recording preferences:

GoToMeeting Recording Setting

This will ensure all future recordings will be in the WMV format. NOTE – your video will STILL not work with online video platforms or products like Camtasia due to the title slide placement. (if you have tried using Camtasia, you have probably experienced a stall at 2% while publishing).

STEP 2. Next download a free program called Any Video Converter. Click here to download.

STEP 3. Add the GoToMeeting codec to Any Video Converter. Even though GoToMeeting says it converts the recording to a WMV format, it creates a fairly unique version of that format that you can’t really use. Here’s how to add the GTM codec to Any Video Converter:

  1. Go to https://www1.gotomeeting.com/codec?Portal=gotomeeting.com and install the GoToMeeting codec.
  2. Go to C:\Program Files\Citrix\GoToMeeting\457 and copy G2M.dll to
    C:\Program Files\AnvSoft\Any Video Converter\codecs (note, the GoToMeeting number might be 452 or 700 something)

STEP 4. Convert! Launch Any Video Converter and select Add File to add your recorded file. Now, if you have a long video file, there are considerations for the quality when uploading to an online video platform. It is often not recommended that you choose the highest quality because the file size will be too large for most viewers to download or stream without too much buffering throughout the webinar. We have found a happy medium to be as follows:

Any Video Converter Settings

Your settings should match the above screenshot. Select a .mp4 output file format and match each of the rest of the video and audio settings. Note, the one metric that will dramatically affect your video quality (and file size) is the video bitrate. If 512 meets your quality needs, keep it as the higher the bitter the larger the file size (by a large margin).

That’s it! Convert your file and now you have a working .mp4 that can be used for video marketing, uploaded to Vipe, or imported into Camtasia for post production.

This Week in Video Marketing News

April 19, 2011 1 comment

Some MAJOR news in the video marketing world this week. See below!

25 Jaw Dropping YouTube Facts, Figures, and Statistics

Jeremy Scott over at ReelSEO.com put together a great wrap up of the new publicly available webpage from YouTube that shares statistics across the site and some of the information is impressive! The biggest bottom line this represents is the behavioral change of the average human being who uses the internet – video is taking more and more time in their day. Two other points also stood out to me, 1) it seems clear to me that YouTube is becoming more and more of an entertainment channel for consumers and 2) YouTube is getting to be SO BIG that standing out among 2 billion views per day is becoming more and more of a challenge (and I’m still not sure what percentage of the viral videos are from corporations, though my guess is that a very small minority of videos that go “viral” are from businesses). Click here to read the article.

Cisco to Shut Down Flip Video

Cisco Systems, the owner of the FlipVideo brand (purchased from PureDigital for $590 million in March of 2009), decided to shut this business unit down. Interestingly, FlipVideo was the market leader and Cisco chose not to sell it to another company, but instead layoff more than 500 employees to rid themselves of their consumer oriented business units. Regardless, this is a MAJOR event in the world of video marketing as FlipVideo cameras owned roughly 1/3 of the camcorder market. The Flip is the number one source of videos uploaded into Vipe. What’s next? Nobody is really sure how the dust will settle. The good news is that FlipVideo inventory should last a little while longer (get yours now!). Vipe is researching the best alternatives as we speak. Click here to read the TechCrunch article.

Why CMOs & Marketing Executives Must Embrace Social Video Marketing

Grant Crowell over at ReelSEO.com writes a very interesting article discussing the challenges CMOs face in using social video marketing in their personal lives. It seems very intriguing that those who are putting together significant budgets and plans for their organizations to utilize social media and video marketing are putting together the plans without much personal experience. It’s a wonder why all of this is so confusing to some people! How can one expect to understand how social media and video marketing will work for their business if they don’t know how it works from the “consumer” point of view? Per a recent poll on Vipe’s Facebook Page, it is clear that “Video Marketing is More Than Just Video.” Maybe it’s not just the video but the script, the strategy, the distribution, the tracking, and everything else that “marketing” typically encapsulates… Click here to read the full article.

A very interesting week indeed! Cheers!