This Week in Video Marketing News

April 19, 2011 1 comment

Some MAJOR news in the video marketing world this week. See below!

25 Jaw Dropping YouTube Facts, Figures, and Statistics

Jeremy Scott over at ReelSEO.com put together a great wrap up of the new publicly available webpage from YouTube that shares statistics across the site and some of the information is impressive! The biggest bottom line this represents is the behavioral change of the average human being who uses the internet – video is taking more and more time in their day. Two other points also stood out to me, 1) it seems clear to me that YouTube is becoming more and more of an entertainment channel for consumers and 2) YouTube is getting to be SO BIG that standing out among 2 billion views per day is becoming more and more of a challenge (and I’m still not sure what percentage of the viral videos are from corporations, though my guess is that a very small minority of videos that go “viral” are from businesses). Click here to read the article.

Cisco to Shut Down Flip Video

Cisco Systems, the owner of the FlipVideo brand (purchased from PureDigital for $590 million in March of 2009), decided to shut this business unit down. Interestingly, FlipVideo was the market leader and Cisco chose not to sell it to another company, but instead layoff more than 500 employees to rid themselves of their consumer oriented business units. Regardless, this is a MAJOR event in the world of video marketing as FlipVideo cameras owned roughly 1/3 of the camcorder market. The Flip is the number one source of videos uploaded into Vipe. What’s next? Nobody is really sure how the dust will settle. The good news is that FlipVideo inventory should last a little while longer (get yours now!). Vipe is researching the best alternatives as we speak. Click here to read the TechCrunch article.

Why CMOs & Marketing Executives Must Embrace Social Video Marketing

Grant Crowell over at ReelSEO.com writes a very interesting article discussing the challenges CMOs face in using social video marketing in their personal lives. It seems very intriguing that those who are putting together significant budgets and plans for their organizations to utilize social media and video marketing are putting together the plans without much personal experience. It’s a wonder why all of this is so confusing to some people! How can one expect to understand how social media and video marketing will work for their business if they don’t know how it works from the “consumer” point of view? Per a recent poll on Vipe’s Facebook Page, it is clear that “Video Marketing is More Than Just Video.” Maybe it’s not just the video but the script, the strategy, the distribution, the tracking, and everything else that “marketing” typically encapsulates… Click here to read the full article.

A very interesting week indeed! Cheers!

This Week in Video Marketing News

April 5, 2011 2 comments

Keeping this week’s video marketing update light and fun, below is a link to an entertaining video about how to record your own videos for the web. This animation provides a fun way to learn while being entertained, while also being incredibly important as the quality of your videos can dramatically affect the effectiveness of your video. Enjoy!

How to Shoot a Video for the Web

Click the image or the following link to view the video: http://www.youtube.com/watch?v=xQ3GUEKR1M4

 

3 Must Have Videos for Every Salesperson

April 5, 2011 1 comment

55% of communication is body language and every salesperson in the world believes they have the best chance of closing someone if they can just be in-person. That’s not always possible, however, with the increasingly popular use of video for marketing and sales communications, video is proving to be the next best option.

While every business is unique and this list can be much longer, there are 3 must have videos that every sales person should keep as arrows in their quiver to stand out in a deal, save a deal, or get a first meeting for a deal. Now, recording videos might not be the most natural thing in the world for you, but if you can create 3 videos that you can use time and time again (these days you can even use your iPhone or laptop as a teleprompter), you can dramatically increase your ability to close more deals. The list is as follows:

Adam Peterson Headshot with Video Player

My Meet Me Video

1. Personal introduction video that lives in your signature. Affectionately referred to as a “meet me” video, this short 15-30 second video helps you put a face with your name in your follow up email after a first call and is more powerful than one might think. Just two weeks ago someone shared with us that their “meet me” is what got the prospect to call them back over the competition resulting in a deal with a $40,000 commission. Not bad! With a simple “Meet Me Video” link in your signature, that you instruct your recipients to click on at appropriate times can help you easily build rapport with people you have not met in person.

2. Recovering a cold lead video. We all have leads that go cold on us – no longer returning voice mails or emails. Having a video on file you can send to a cold prospect to ask if everything is OK and if tomorrow or the next day is best to call them, is a powerful last resort. We worked with an individual in the commercial real estate industry who sent such a video to 4 cold leads – leads he hadn’t heard back from in weeks – and within 2 days he got two call backs, one of which turned into a deal!

3. Scheduling an appointment video. More than 50% of salespeople end up generating their own leads, and we all have a laundry list of ways to do so. We create our own mini-marketing campaigns, we cold call, we cold email, and we often get creative – visiting a prospect in person or shipping them a gift that catches their attention. Sending a video to introduce yourself “in-person” and providing an elevator pitch about the value you can bring your prospect is another arrow to use, and in many ways puts your email on steroids (sending links to videos allows you to track if people view them). One customer shared with us she was able to “crack” into a new market after several months of attempting by sending out a video requesting an appointment, which ended up leading to the biggest deal of her career.

With these 3 videos on file and accessible for you to use time and time again, your arsenal for sales ammo will gain significant “umph.” Two last points to make are that the script to these videos are incredibly important – if you are not comfortable in front of a video camera, make sure your script does NOT include the name or company of your prospect so that you can re-use the video time and time again.

Second, emailing video files is not terribly easy (they are often too large of attachments to send) so you need to upload the video to a hosting service and email a link to the video. While YouTube is free, it is incredibly distracting and blocked by a lot of businesses so make sure you use a private hosting platform free of ads and unwanted related videos.

For Vipe customers, log into our Support Portal for sample scripts and help creating your landing page.

This Week in Video Marketing News

March 28, 2011 Leave a comment

A fairly light week in relevant video marketing news but there are definitely a few interesting articles for those providing services to other businesses.

How Microsoft Uses Video to Increase Employee Productivity

A few years back Microsoft built their own internal YouTube, accessible only by internal employees. Two gems found within the article are 1) the Podcast-In-A-Box kit inclusive of a FlipVideo, Zoom H2, and Camtasia for employees to record semi-professional quality video and 2) the discussion of how email and websites were once in question as a necessity and how video is on the same usage trajectory. Click here to read the entire article.

 

The Pros and Cons of YouTube Video for Your Website

Grant Crowell over at ReelSEO.com lays out a great list of the pros and cons of relying solely on YouTube as the video platform for your business. You’ll have to read the article to access this list (this isn’t one I can summarize). Click here to read the entire article.

 

Top 5 YouTube Marketing Mistakes Committed by Small Businesses

Resonating with the belief that you get what you pay for, Amy-Mae Elliott discuss 5 points to think through thoroughly as you begin to create video assets and consider what the value to that asset will be for your business. Strategy is key to successfully using video for marketing and sales. Click here to read the entire article.

Use Your iPhone as a Teleprompter

March 21, 2011 1 comment

More and more people are recording videos of themselves for marketing and sales, however, in almost all cases, multiple takes are required and it can be a pain to record a professional looking video yourself.  One idea to dramatically ease that process is to use a teleprompter!

For those who don’t want to invest a couple thousand dollars in a teleprompter fit for a president, there are now several videos on YouTube about building a home made one. However, if you are like most salespeople I know, you are probably too lazy to gather all the materials to build your own. Enter the iPhone to the rescue.

If you have an iPhone and use a FlipVideo camera and tripod to record your videos, you can setup a teleprompter in 3 steps:

iPhone Teleprompter

iPhone Teleprompter

  1. Search “teleprompter” in the App Store on your iPhone and download either the free O’Reilly Media’s Great Teleprompter app for a basic teleprompter or the free dvPrompter app for a more advanced one.
  2. Email your script to yourself and copy and paste it into your app.
  3. Turn your iPhone on its side and set it on your tripod right in front of your FlipVideo (if you tilt the camera down, simply tape the iPhone to the Flip to secure it).

You can zoom in or out on the text to change the speed of the teleprompter. The best part is that if you frame yourself correctly so that your shoulders and head are in the video, you will be far enough away from the camera that you can’t even see your eyes moving!

If you don’t have an iPhone or use the web cam on your computer, there are other options available as well like CuePrompter.com for turning your computer into a teleprompter.

Try it out!

Vipe customers, check out our new Grading Your Video forum in our Support Portal to learn how best to frame, setup, script, and incorporate your video into your greater marketing and selling strategy.

This Week in Video Marketing News

March 8, 2011 Leave a comment

Continuing our weekly aggregation of relevant news in the video marketing world, check out some of the articles below!

What’s the Future of Email?

The behavior of the up and coming generation as it relates to the consumption of online information is DRASTICALLY different than those over the age of 25. In an effort to let you know what to plan for as you consider your marketing vision, OpenForum discusses the results of the 2010 U.S. Digital Year in Review report from comScore. The punch line? Social media is affecting the use of email to the tune of an 8% overall decline in email usage in 2010. The kicker? When breaking out the changes by age, the use of Web email by teenagers dropped 59%! Click here to read the entire article.

 

Why a Professional Website Video Experience in Crucial for Business Marketing

An interesting article put out by ReelSEO that discusses the entire life cycle of incorporating video into your website – production and display. For B2B businesses, we know that YouTube is blocked by 11.9% of businesses and has other flaws as well. Considering all the variables, a private hosting company that can meet the professional needs of your business for displaying video is as important as the quality of the video itself. Click here to read the entire article.

 

4 Ways Video Makes Email Marketing More Profitable

MarketingProfessor.com runs through a list of ideas and logic for how to effectively incorporate video into email marketing. Travis Campbell brings up some good points and also puts into perspective the use of email marketing into your greater marketing strategy and goals for conversion. Click here to read the entire article.

Vipe CEO Adam Peterson to Speak on Marketing, Video, and Social Media to the California Staffing Professionals

March 8, 2011 2 comments

Vipe CEO Adam Peterson will be presenting on Marketing, Video, and Social Media to the Silicon Valley Chapter of the California Staffing Professionals next Wednesday, March 16th in Mountain View.

Adam Peterson To Speak to the CSPFor more information and to register for the event, click here.

Unlike any other presentation I’ve given before on this topic, I will be questioning if a social media component of a marketing plan for small businesses makes sense. For small businesses, it is enough of a challenge to balance day-to-day sales with the longer-term marketing. Recognizing the commonality among all businesses is a limitation of resources – time and financing – how should a small business prioritize the available channels of marketing?

Should be a great event!

This Week in Video Marketing News

March 1, 2011 2 comments

There were more gems this past week about video marketing relevant to B2B that we believe will be valuable to you. Read on!

Enterprise Business Video Adoption Trends and Hurdles

ReelSEO reports on the pros and challenges of enterprises beginning to use video. Two of the most interesting points made are that “one-third of all corporations say they’re using video at least once a week” and “video needs to be managed as a data type.” The latter is especially important for B2B companies that have a different sell process than the high volume ecommerce traditionally found among web B2C companies. Video as a data type means is needs to be managed, tracked, and planned out with a strategy. Click here to read the entire article.

 

Developing Web Video for Profit

WebsiteMagazine.com writes about the trend of video consumption aligning with purchasing / premium content. It’s not a secret that the real way to gain value from all the “free” services of email, social media, and video is to have a financial budget that pays for private providers who can give you significantly better benefits. Don’t miss the last half of the paragraph where the author switches from consumption behavior to ideas for companies. Click here to read the article.

 

4 Innovative Ways to Use Web Video for Small Business

OpenForum.com published an article listing out a few ideas for small businesses to use video. Even more interestingly, it makes the point that most of the top viral videos “have a touch of the absurd” including Old Spice, Geico, and Dos Equis. (note, there is no proof that viral = increased product sales according to Professor BJ Fogg of Stanford University)  Click here to read the article.

 

-Your Video Marketing Team at Vipe

This Week in Video Marketing News

February 22, 2011 3 comments

Welcome to the beginning of a new series: a weekly update of video marketing related news from other industry blogs, marketing companies, and more. We are sharing this information with you to help you stay informed with what’s going on with video from ideas to technology.

 

How To Optimize Your B2B Marketing and Sales with Video (10 ideas for videos!)

A very informative article from Marketo, a marketing automation company, about using video throughout the buying cycle of a B2B organization. Jon Miller, their VP of Marketing, lays out a great list of 10 ideas for using video throughout your buying cycle. Click here to read the article.

 

New Flash Version Released

Adobe releases Flash version 10.2 with claims of 34% increase in efficiency and h.264 hardware acceleration. With the exception of when you are using your iPhone or iPad, if you are watching video online you are most likely using Flash. Flash is a wonderful technology for videos and applications, however, it takes a lot of processing power to run. Increases in efficiency reduce the horsepower needed to power flash allowing other applications to run on your computer (and also keeping the core cooler). Here is a link to the article by ReelSEO.com discussing this release in more detail.

 

Accustream Announces Professional Video Consumption Up Almost 50% in 2010

While it is debatable how feasible it is to track “professional” video views across the web, it is interesting to note that video is increasingly moving online. Now, more than ever, are people viewing all types of video from an online device. ReelSEO.com dives into more details here.

 

Have a great week!

 

Videos: Sales Advice from Sales Experts

February 6, 2011 1 comment

Vipe recently sponsored an event held here locally in Silicon Valley where 5 expert sales people shared their advice and stories with an audience of those eager to learn from the greats. The event was the inaugural event for TIDLIC – a forum of discussion promoting lifelong learning on topics for Things I Didn’t Learn In College.

The event was hosted and moderated by Vipe’s very own Adam Peterson at the Sequoia Yacht Club in Redwood City, CA. True to Vipe, the event was video recorded and is now available for you to watch and share with your sales team. The videos are available at www.tidlic.com or by clicking the image below.

TIDLIC Videos

TIDLIC Videos

 

To provide a brief background about the five panelists:

Byron Jacobs – A veteran of 36 years of executive management experience in enterprise software sales, marketing, services and operations. As an early pioneer in mainframe software sales and marketing, Byron forged an international sales and marketing network encompassing 42 countries. He served in executive roles with early industry leaders including Oracle, Applied Data Research, and Vipe Inc.

Shannon Kempster – One of the top salespeople at Cisco/WebEx winning most every sales award the organization offers. Currently Senior Corporate Account Manager at WebEx with past experience at Rogers Benefits and Sun Microsystems.

Jason Payne – A Business Development Associate at Palantir, Jason is a Stanford graduate working at the hottest startup you probably haven’t heard of. Valued at more than $700M in a financing round mid-2010, Palantir is “working to radically change how groups analyze information” with its business split among governments and private financial institutions.

Craig Silverman – A sales and marketing guru with a primary career focus of building sales teams and generating revenue in growth companies. Holding C level roles at both private and publicly traded company, he has helped build several successful firms and develop hundreds of salespeople. Craig is a leader who has a passion for recruiting, hiring, and training talented staff and then motivating them to be peak performers.

Nick Slonek – A commercial real estate industry veteran with more than 20 years of experience at organizations including Cornish & Carey and CB Richard Ellis. Currently the SVP / Sales Manager at Cornish & Carey Commercial, Nick has represented more than 1 million sq ft in acquisitions and dispositions in San Francisco and surrounding areas.

Enjoy the videos!