Home > Video Marketing > According to The Economist: Companies Adapt to the Video Age

According to The Economist: Companies Adapt to the Video Age

A good friend recently sent me this article from The Economist, “Words fail them; companies adapt to the video age.”

The Economist, Words Fail ThemAfter experiencing a few years of slow economic growth combined with growing adoption of online media, the convergence of video and the corporate world will happen in a big way in 2011, according to The Economist. All changes will experience their speed bumps and Lucy Kelleway suggests this new medium will force organizations to simplify their story, adopt a more emotional message, and think harder about their true value proposition.

The article is a great read providing an interesting perspective about how video will change many facets within the workplace – from management styles to changes in human communication behaviors.

Click here to read the article.

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