Home > Video for Hotels, Video Marketing > Video Marketing Do’s and Don’ts from a Hotelier

Video Marketing Do’s and Don’ts from a Hotelier

September 15, 2010 Leave a comment Go to comments

Video can trigger higher emotional levels than static web pages, leading to increases in taking action. Use it. Use it in your emails and use it on your website. I have used video to increase my sales at a small hotel in California. After seeing what kind of video messages get the best responses I’ve come up with a few tips for success, and some things to avoid to help you get started.

Do:

  • Use “Thank you” videos. “Thank you” for your business, “Thank you” for your interest.
  • Respond right away to people you have met or spoken to.
  • Let people know what to expect from your video & offer something to them in the end.
  • Make sure there is enough light on the subject of the video.
  • Highlight key features closely.
  • Do a series of FAQ’s answering the most common questions that people normally ask about your business.
  • Insert humor when appropriate.
  • Always look into the camera.
  • Review your video on a larger screen to see how it looks. (Too close? Too far away? Shiny Face?)
  • Look your best.  And, most importantly…
  • Smile… your wonderful, natural smile!

After learning everything you can about your target market and more specifically, trying to find out what kind of problems or challenges your target market has, show them how your product can help them achieve their goals and overcome their challenges. Using video gets the message across better than words.

Another thing about video marketing is to always include your website. The goal of the video marketing video is to get people to act or to visit your site, right? So don’t wait to show it until the end. Have it accessible or visible in the video if possible. (Editing Software)

Don’t:

  • Make your video too long. Keep your content to about a 1-2 minute length.
  • Have shadows across your face.
  • Move the camera too much; creating a shaky delivery.
  • Forget to have a call to action.
  • Allow your message to get diluted by other distractions. (youtube, facebook, etc..)

Video Marketing…it’s easier than you think.

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