Home > Social Media > Videos: How to create a group in LinkedIn and how to use LinkedIn Answers

Videos: How to create a group in LinkedIn and how to use LinkedIn Answers

September 1, 2010 Leave a comment Go to comments

In my previous article I showed you videos about how to get started with LinkedIn for marketing, now let’s learn how to take the next steps with Groups and Answers. LinkedIn Groups and Answers are an incredibly simple yet powerful way to immediately generate prospects on LinkedIn.

By joining and participating in groups relevant to your target market, and answering questions relevant to your industry, you can immediately position yourself as an expert in your space. Furthermore, you will also get direct access to these other professionals as prospects!

We have put together a series of videos to show you how to:

  1. Join a Group in LinkedIn
    Videos on how to use LinkedIn Groups and Answers

    Videos on how to use LinkedIn Groups and Answers

    Participating in Groups on LinkedIn is a great way to gain access to a larger network of professionals and, in doing so, creating more prospecting opportunities.

    You are allowed to join 50 groups on LinkedIn and should absolutely take advantage of the ability to join all 50. If you don’t, you are reducing the opportunities for awareness, exposure, and business.

  2. Create a Group in LinkedIn
    If there is not already a group for your target industry, or even your company, you can create your own! Owning a group allows you to moderate the content and create excuses for contacting group members.

    Note, people will leave groups if all they receive is advertising, so be sure to provide primarily valuable information to your group members, in addition to a little information about your company from time to time.

  3. Create a Sub-Group in LinkedIn
    Sub Groups on LinkedIn are a great way to increase the engagement and communication between existing group members.

    Ideas for Sub Groups include sub groups for events you are holding, different products your company offers, or different industries your company services.

  4. Get started with LinkedIn Answers
    LinkedIn Answers is a simple yet powerful way to stay up to date and what professionals in your target market are talking about, as well as a great way for you to position yourself as an expert in your space as a source of information.

    LinkedIn Answers are basically questions that other professionals are asking the LinkedIn network, categorized by topic. If someone is asking a question that is relevant to your line of work, this is a wonderful opportunity to connect with a prospect!

Click here to view the video page for how to use Groups and Answers on LinkedIn.

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  1. September 8, 2010 at 6:27 pm

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