Does Video Marketing Work? A Customer Testimonial.

Video marketing online is still relatively new, but most everyone agrees will soon become a standard. While there is limited history to suggest a reliable ROI, businesses that have taken the first step are experiencing tangible benefits. Below is a testimonial from a hotel that has integrated video marketing into their communications mix and as a result increased their rankings within their local competitive set:

“If you asked me if video marketing worked two years ago I wouldn’t know the answer off the top of my head. Now that I’ve used video in my sales for over a year, I say, ‘Heck Yeah!’  I credit my General Manager for having the foresight to try something new when things were going well. (If it ain’t broke, don’t fix it) When things started to go south in the hospitality industry, we were miles ahead of everyone else in this regard and remain that way today.

My three star Hotel consistently ranks in the 1, 2 or 3 spot for hotels in my competitive set. And this is against four star hotels. When I saw how the videos I used were responded to, I felt such a sense of power in my normally un-powerful role of trying to get someone to decide on my facility, my staff, my menu’s, my complimentary offerings etc…that I became a more relaxed salesperson. I was sure that I was putting my best foot forward to potential guests who might not be able to come to my property for a tour because my Hotel was right there on the video; nothing to guess about, if you will.

Does Video Marketing work? I grew up as part of thee TV generation. Yes, THEE TV Gen! The sixties were like a hurricane of TV shows that were bombarding our households every day. I know, I know, it’s nothing compared to what is out there today, but boy did it seem like a lot back then. Once in a while it seems like there are “57 channels and nothin’ on” , but not often. Everything we “saw”, we wanted, or we “experienced” or “we felt” strongly about.

I don’t think anything has changed. We are more motivated by video than any other medium. It’s in our blood. So no matter what you’re marketing, if you have a video attached to it, the chances of a sale increase. Recently, there was a company that discovered from survey results that customers were 40% more likely to buy their products online if there was a video they could watch… even if they did not watch the video! Crazy, right?

Starting to use video was a bold step to take, but it helped portray everything we were. Honest, Comfortable, Clean, Different, Welcoming, Happy, Sincere; these are things you can’t express in words alone. 74% of respondents said “After interacting with companies or brands via new media, I generally have a more positive impression of the company or brand”. (Consumers Demand Brand Interaction, October 2009) People see videos and decide, I like you or I like what I’m seeing. The reasons people buy are universal; trust, comfort, satisfaction.

Video Marketing is here to stay if you ask me and I’m glad I started young. I joined Vipe because I saw the power behind the idea. I use Vipe because I see the power behind the idea at work almost every day. Hello out there, Video Marketing Works.

Bruce P.”